What I Look for When Auditing a Business Website
A practical overview of the areas I examine when reviewing a business website, from technical foundations to content and conversion.
Insights
Practical thinking about the web.
How Accessibility and SEO Work Together
Accessible websites often have many qualities that also make them easier for search engines and users to understand.
Why SEO Should Start Before Website Development
SEO works best when search intent, structure and content are considered before the first page is built.
Website Redesigns: What to Keep and What to Change
A redesign should solve problems, not simply replace the appearance of a website.
Google Search Console: What Business Owners Should Look At
Search Console provides valuable information about search visibility. Here are the reports that deserve attention.
How Internal Linking Helps SEO
Internal links connect related information, help visitors navigate and give search engines useful context about your pages.
The Problem With Overcomplicated Websites
More plugins, more systems and more features do not automatically create a better website.
Drupal vs Static HTML: Which Is Right for Your Website?
Drupal remains powerful, but a static HTML site can be a better fit for some organizations. The right choice depends on the problem.
How to Build a Website That Search Engines Understand
Clear structure, semantic HTML, useful content and strong internal linking give search engines a better understanding of a website.
AI Search Is Changing How People Find Businesses
Search is becoming more conversational and answer-driven. Businesses still need strong websites and useful information.
SEO Trends Canadian Businesses Should Watch in 2026
The search landscape continues to change. These are the SEO developments that matter most to Canadian organizations.
Why Your Website Isn't Ranking on Google
A website can be technically online and still be difficult for search engines to understand. Here are the common reasons.
Local SEO for Canadian Businesses
How Canadian businesses can improve local visibility through useful location pages, accurate information and strong website signals.
What Website Accessibility Really Means
Accessibility is more than adding alt text. Learn the practical foundations of an accessible website.
Static HTML Websites vs CMS Websites
A comparison of static HTML and content management systems, including where each approach makes sense.
Technical SEO: What Canadian Businesses Should Check First
A practical technical SEO checklist covering crawling, indexing, performance, mobile usability and site structure.
Why Website Speed Matters for SEO
Website speed affects visitors, usability and search performance. Here is what businesses should actually measure.
What Makes a Good Business Website in 2025?
A practical look at the fundamentals that make a business website useful, credible, accessible and effective.