website audit
What I Look for When Auditing a Business Website
A practical overview of the areas I examine when reviewing a business website, from technical foundations to content and conversion.
The business goal
I start by asking what the website is supposed to accomplish. Without that context, an audit can become a list of technical observations with no priority.
Technical foundations
I check crawlability, indexing, redirects, URLs, metadata, performance, mobile behaviour and obvious technical errors.
Content and search intent
I look at whether important services have useful pages, whether the language matches the audience and whether content answers the questions behind searches.
Accessibility and usability
I inspect headings, links, forms, keyboard access, contrast, readable text and mobile interaction. A site needs to work for real people.
Conversion paths
Visitors should have a clear next step. Forms, phone numbers, booking paths and calls to action should be easy to find and use.
Prioritization
The final goal is not to produce the longest audit. It is to identify the changes most likely to improve the website and put them in a sensible order.
The practical takeaway
Good digital work is rarely about finding one magic tactic. It is about making many small decisions consistently: clear content, sensible structure, reliable technology, useful measurement and an ongoing willingness to improve.
That is how I approach SEO and web development. The website should serve the organization and the people it is trying to reach first. Search visibility is one important result of doing that work well.
Explore my services or get in touch if you want to discuss a website, SEO or digital strategy project.